The reason for Burt's Bees' rise to the top? Wind

There's a reason why Burt's Bees has become the No. 2 lip-balm brand in the US -- and it has to do with meteorological savvy. Burt's Bees' owner Clorox discovered that sales of the beeswax balm tick up when the wind blows over seven miles per hour from the north in any given market, in...